Channel Marketing Coordinator

Full Time
EXPIRES 22 Jul, 2022

Job Location

60-64 Beterverwagting, East Coast Demerara, Guyana


  • Responsible for developing, leading and executing the channel strategies and the related execution plans.
  • Accountable for execution of Shopper Marketing initiatives aligned with the brand and Company objectives and standards.
  • Heavily involved in promotion design and trade visibility execution.
  • Achievement of the budgeted sales objectives for assigned Customer Management areas.


  • Minimum of bachelor’s degree in marketing or similar field
  • At least 2 years’ sales experience
  • Must be proactive and possess excellent communication skills.
  • Excellent selling and persuasion skills


  1. Responsibility for the co-development and implementation of all shopper Marketing programs in alignment with the objective of the Brand and Company with specific reference to brand volume, visibility, and promotion objectives to encourage consumption and reinforce brand positioning for customers and consumers.
  2. Accountable for the delivery and achievement of the shopper marketing objectives of all brands within the assigned channel
  3. Conceptualize, create, and execute innovative strategies to exploit distribution and sales opportunities.
  4. Conduct frequent trade visits to implement Shopper Marketing objectives to improve brand visibility & scan market for growth opportunities
  5. Provide Brand Team with a monthly trade execution plan by brand and channel – to be shared the last week of the month for the coming month.
  6. Owning and proactively drive the development of new business
  7. Managing negotiations of prime placement of trade assets and inventory allocation: Ice cream freezers, confectionery & snacks display stands
  8. Coordinate distribution of all BTL requirements to ensure timely delivery in accordance with execution standard i.e. posters, banners, tent cards, etc.
  9. Liaise with promotional service providers to coordinate all sampling and other, “Push” activations in support of brand strategies.
  10. Ensure the effective and efficient management of signage resources at events and on-premise trade outlets to ensure brand and sales strategies are achieved.
  11. Liaise with customer, consumers, and service providers to obtain information that contributes to the achievement of Shopper Marketing objectives.
  12. Manage trade execution, merchandising standards, and audit competitive activity.
  13. Prepare monthly report on all channel activities.
  14. Any other related duties as requested.


As a member of the ANSA McAL Group, ANSA McAL Trading (Guyana) Limited is an equal opportunity employer and our remuneration packages are competitive and commensurate with experience and qualifications.

Apply now

Interested persons should send their applications and CVs to:

The Human Resources Manager

ANSA McAL Trading Limited

60 Beterverwagting,

East Coast Demerara OR



Subject of Application: ‘Channel Marketing Coordinator’ 

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ANSA McAL Trading Ltd.


ANSA MCAL TRADING LIMITED is a dynamic sales & marketing organisation powered by a group of passionate and energetic people and we are seeking to recruit qualified individuals to join our team.
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