BRAND Manager

Full Time
EXPIRES 10 Jun, 2022

Job Location

60 Beterverwagting, East Coast Demerara, Guyana


To implement Marketing Strategies and Objectives with the aim of expanding commercial position and ensuring that targets are met.


  • Undergraduate Degree in Marketing
  • 3 years Relative Experience
  • Must be proactive and possess excellent communication skills. 


  • Understand consumer Segmentation to best implement effective strategies for Targeting and Positioning.
  • Sound understanding and effective use of all elements of the marketing mix; putting theory into practice.
  • On-time and in-full preparation and execution of Strategic Brand Plans while monitoring progress.
  • Complete trade visits and report on Trade and Market analysis of brand and competition performance.
  • Develop and implement trade, merchandising, marketing, and promotional activities to support brands including advertising, communication, digital and social media (Who, What, Where, When, How and Why).
  • Attend promotional activities and analyze effectiveness of programme, providing written analysis with comprehensive Return On Investment (ROI) details.
  • Monitor brand plans while maintaining agreed marketing budget (Advertising and Promotion Spend), provide updates, plan adjustments, and provide monthly reports of expenses versus budgets.
  • Conduct brief surveys and research to understand trends, consumer insights and behaviours.
  • On-going and strategic meetings and discussions with Sales and Merchandising teams.
  • Develop and maintain strong internal relationships with Logistics, Warehouse and Finance.
  • Inventory Management and Stock Provision/Aging planning
  • Achieve monthly revenue and gross profit (GP) budgets
  • Accurate monthly forecasting


Competitive salary and benefits

Apply Online
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Then, the employer will be able to view your application on our website.


ANSA McAL Trading Ltd.


ANSA MCAL TRADING LIMITED is a dynamic sales & marketing organisation powered by a group of passionate and energetic people and we are seeking to recruit qualified individuals to join our team.
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