CHANNEL MARKETING REPRESENTATIVE

Full Time
EXPIRES 07 May, 2022

Job Location

60 Beterverwagting, East Coast Demerara, Guyana

Description

  • Responsible for co-developing, leading and executing the channel strategies and the related execution plans.
  • Accountable for execution of Shopper Marketing initiatives aligned with the Brand and Company objectives and standards.
  • Heavily involved in promotion design and trade visibility execution.
  • Support in achieving  of the budgeted sales objectives for Customer Management areas

Requirements

  • Minimum of Diploma in Marketing or similar field
  • At least 2 years’ experience
  • Must be proactive and possess excellent communication skills. 

Responsibilities

  1. Responsibility for the co-development and implementation of all shopper Marketing programs in alignment with the objective of the Brand and Company with specific reference to brand volume, visibility, and promotion objectives to encourage consumption and reinforce brand positioning for customers and consumers.
  2. Accountable for the delivery and achievement of the shopper marketing objectives of all brands within the assigned channel
  3. Visit trade frequently to implement shopper Marketing objectives improve brand visibility & identify growth opportunities
  4. Provide Brand Team with a monthly trade execution plan by brand and channel – to be shared the last week of the month for the coming month.
  5. Owning and driving with pace the development of new business
  6. Managing and diving the negotiation of prime placement of:
  7. Coordinate distribution of all BTL requirements to ensure timely delivery in accordance with execution standard i.e. posters, banners, tent cards, etc.
  8. Liaise with promotional service providers to coordinate all sampling and other, “Push” activations in support of brand strategies.
  9. Ensure the effective and efficient management of signage resources at events and on-premise trade outlets to ensure brand and sales strategies are achieved.
  10. Liaise with customer, consumers, and service providers to obtain information that contributes to the achievement of Shopper Marketing objectives.

Remuneration

Competitive salary and attractive allowances.

Apply Online
You may alternatively apply for this job online with your SkilledGuyanese profile.
Your application will be emailed to the employer immediately.
Then, the employer will be able to view your application on our website.

A JOB BY

ANSA McAL Trading Ltd.



Overview

ANSA MCAL TRADING LIMITED is a dynamic sales & marketing organisation powered by a group of passionate and energetic people and we are seeking to recruit qualified individuals to join our team.
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