Senior Google Ads & Paid Media Performance Specialist

We're hiring a full-time senior Google Ads specialist to own the paid search account of a growing multi-location business, turning ad spend into qualified appointments that convert to sales. You'll manage a substantial and increasing monthly budget across Search, Performance Max, and Shopping, and take responsibility for ad copy, conversion tracking, landing-page performance, and weekly reporting. This is an ownership role for someone who spots problems early, fixes them independently, and measures the results, not a junior, reporting-only, administrative, or social media position.

• At least 5 years of hands-on Google Ads management experience.

• Experience personally owning an account with more than $50,000 in monthly Google Ads spend.

• Demonstrated results in lead generation; multi-location business experience is strongly preferred.

• Strong Search and Performance Max experience, plus Merchant Center and Shopping knowledge.

• Strong working knowledge of GA4, Google Tag Manager, conversion tracking, and offline conversion measurement.

• Excellent written English and the ability to produce customer-facing ad copy.

• Strong analytical judgment and clear communication.

1. Google Ads strategy and management

• Manage and optimize Search, Performance Max, and Shopping campaigns where applicable.

• Review budgets, bidding, search terms, negative keywords, geographic targeting, and performance by showroom.

• Identify wasted spend and opportunities to increase qualified appointments.

• Work within approved budgets and obtain approval for changes outside agreed limits.

• Maintain a clear change log explaining what changed, why, and the results.

2. Ad copy and assets

• Learn our products, pricing, customer priorities, showroom experience, and seasonal wedding demand.

• Write and maintain accurate headlines, descriptions, sitelinks, price assets, and other relevant advertising assets.

• Ensure our main product categories and starting prices are appropriately represented.

• Proactively check for repetitive messaging, outdated offers, inaccurate claims, and incorrect landing pages.

• Run structured tests and explain what the results mean.

3. Conversion tracking and lead quality

• Verify that conversion tracking works correctly and identify duplicate or misleading conversion counts.

• Work with our developer on Google Tag Manager, GA4, Google Ads tracking, and offline conversion measurement.

• Connect advertising performance to booked appointments, attendance, purchases, and revenue where the data allows.

• Evaluate actual business outcomes, not just clicks or Google-reported conversions.

4. Landing pages and booking performance

• Review the customer journey from ad click to booked appointment.

• Identify issues with messaging, mobile usability, page relevance, and booking friction.

• Give our developer and creative team clear, actionable briefs.

• Verify completed changes and measure their impact.

5. Reporting and accountability

• Provide concise weekly reporting on spend, appointments, cost per appointment, appointment quality, and sales outcomes where available.

• Review performance by showroom and explain what is working, what is underperforming, and what should happen next.

• Flag significant problems promptly rather than waiting for a weekly meeting.

• Monitor relevant competitor advertising and offers and recommend practical responses.