Position Overview
The Site Manager is responsible for the overall leadership, daily management, and performance of an assigned Zappy’s branch. This role requires strong on-site presence, hands-on leadership, operational oversight, staff development, inventory control, and delivery of exceptional customer service.
The Site Manager is expected to be actively present in the unit, lead by example, train and supervise staff, manage inventory controls, and ensure the branch operates efficiently while upholding Zappy’s brand promise:
“Making Ice Cream Fun Again.”
Skills & Competencies
Strong leadership and coaching ability
Inventory control and stock management knowledge
Operational problem-solving skills
Sales-driven mindset
Excellent communication skills
Cash handling and reporting proficiency
Strong organizational and time management skills
Personal Attributes
Hands-on and highly present leader
Proactive and accountable
Detail-oriented
Customer-focused
Dependable and disciplined
High energy with strong team leadership mentality
Key Responsibilities
Branch Leadership & Presence
Maintain consistent on-site presence at assigned branch during scheduled hours
Lead day-to-day branch operations from the floor
Ensure smooth execution of opening, mid-shift, and closing procedures
Maintain operational discipline and high service standards
Lead by example in professionalism, urgency, and customer engagement
Monitor overall branch performance and make real-time operational decisions
Team Leadership, Training & Development
Supervise, coach, and develop Sales Associates and Senior Associates
Conduct on-the-job training in:
Customer service standards
Product knowledge
POS procedures
Food safety and sanitation
Upselling and sales techniques
Ensure staff follow company SOPs and operational procedures
Support onboarding and continuous development of team members
Address performance issues and provide coaching where necessary
Build a motivated, accountable, and service-driven team culture
Inventory Management & Stock Control
Oversee inventory management for the branch
Conduct routine stock checks and reconciliations
Monitor inventory levels for:
Ice cream products
Toppings and syrups
Packaging supplies
Operational consumables
Ensure proper stock rotation using FIFO methods
Investigate and minimize wastage, shortages, and variances
Verify accurate stock records and support inventory reporting
Coordinate replenishment needs with management/procurement
Perform regular inventory audits and spot checks
Operational Management
Ensure all stations remain fully operational and adequately stocked
Oversee:
Soft-serve machines
Slushy machines
Dipping cabinets
Waffle production stations
Monitor cleanliness, maintenance, and operational readiness
Ensure compliance with all health, safety, and sanitation standards
Manage workflow efficiency during peak periods
Sales & Business Performance
Drive branch sales performance and daily targets
Monitor upselling, promotions, and product mix performance
Support execution of marketing promotions and campaigns
Identify opportunities to improve revenue and customer experience
Review daily sales performance and address gaps proactively
Customer Experience Management
Ensure exceptional service standards are maintained at all times
Handle customer escalations and complaints professionally
Maintain a welcoming, energetic, and brand-consistent environment
Monitor service speed, quality, and customer satisfaction
Cash Control & Reporting
Oversee cash handling procedures and POS controls
Support cash reconciliation and end-of-day balancing
Review daily operational reports including:
Sales
Inventory
Variances
Staffing issues
Submit branch reports to management as required