Marketing Assistant

The Marketing Assistant will play a key role in executing ShawCorp’s digital marketing strategy. This position requires a highly creative individual with strong graphic design skills, hands-on experience with Canva, and the ability to analyze performance metrics to optimize campaigns.

Preferred Qualifications

• Experience with additional design tools (Adobe Suite is a plus)

• Knowledge of content marketing strategies

• Basic video editing skills

• Familiarity with scheduling tools (e.g., Hootsuite, Buffer)

Key Competencies

• Creativity and innovation

• Data-driven thinking

• Time management and multitasking

• Adaptability in a fast-paced environment

Key Responsibilities

Graphic Design & Content Creation

• Design high-quality marketing materials using Canva (social media posts, flyers, ads, presentations, etc.)

• Maintain consistent brand identity across all visual content

• Create engaging graphics, short videos, and promotional assets

Social Media Management

• Plan, schedule, and publish content across social media platforms (Instagram, Facebook, LinkedIn, etc.)

• Write compelling captions and adapt messaging for different audiences

• Monitor engagement, respond to comments/messages, and build online community presence

Analytics & Performance Tracking

• Track and analyze social media and campaign performance

• Generate reports on key metrics (reach, engagement, conversions, etc.)

• Use insights to improve content strategy and campaign effectiveness

Marketing Support

• Assist in planning and executing marketing campaigns

• Conduct basic market and competitor research

• Support email marketing and promotional initiatives

Required Skills & Qualifications

• Proven experience using Canva for graphic design (portfolio required)

• Strong eye for design, layout, and branding

• Experience managing social media accounts for a business or brand

• Basic understanding of social media analytics tools (Meta Insights, Google Analytics, etc.)

• Excellent written communication skills

• Highly organized with attention to details