Brand Manager | The Wine Vault


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A Brand Manager implements a variety of marketing initiatives along with a team. Their primary responsibility is to improve the winery’s brand exposure in the marketplace and increase sales of the winery’s products. 

They perform a wide range of marketing activities to achieve these goals including developing marketing strategies, creating an advertising plan, performing market research, and planning media engagement. It is a high level role that is very important for the success of the company. 


  • Bachelor's Degree in Business, Marketing or 5 years of proven experience in field

  • Ability to travel and work on the go

  • Must have own transportation with a valid drivers license

Brand Manager Key Skills

  • Outstanding spoken and written communication skills

  • Leadership skills and the ability to drive improvement within the business

  • Excellent organizational and planning skills

  • Intellectual curiosity and problem solving skills

  • Ability to be creative and innovative when creating marketing plans and marketing materials

  • Driven, motivated and able to take the initiative

  • Must have a proactive, entrepreneurial spirit

  • Passionate about the wine industry and selling wine

  • Highly confident at analyzing market data

  • Able to use a variety of market analysis and analytics software tools

  • Strong customer service orientation

  • Able to work autonomously in a sometimes high-pressure work environment



  • Market analysis, opportunity identification and brand strategy

  • Identify segments with the On Trade and retail markets and develop marketing strategies

  • Prepare market reports for brand owners

  • Analyze market conditions and prepare reports for stakeholders

  • Work with the sales and marketing teams to deliver promotional events

  • Identify new merchandising opportunities

  • Complete brand plans for all major brands within the Wine category

  • Represent the company at trade events and other public appearances

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