Commercial Manager - Gizmos and Gadgets

The Commercial Manager is responsible for the full commercial and operational performance of the Gizmos retail division, including all in-store and channel-based sales units. This role drives revenue growth, customer experience, team performance, and execution consistency across all Gizmos business segments. 

• Minimum 3–5 years in retail leadership, with responsibility for: 

• Multiple teams or locations 

• Sales targets and performance outcomes 

• Demonstrated track record of: 

• Meeting or exceeding sales targets 

• Improving team performance or store results 

• Experience working in environments requiring coordination with: 

• Inventory / purchasing 

• Merchandising or marketing 

• Experience managing frontline sales teams in a structured, performance-driven environment 

1. Revenue & Sales Performance 

• Own and deliver monthly and annual sales targets across all Gizmos units 

• Monitor daily sales performance and take corrective action where required 

• Increase customer traffic, conversion rates, and average transaction value 

• Inspire a customer centric culture and ensure all teams actively sell, not passively serve 

2. Team Leadership & Accountability 

• Lead, manage, and develop Supervisors and Junior Supervisors 

• Set clear performance expectations for all CSR 

• Conduct regular performance reviews and coaching sessions 

• Address underperformance directly and promptly 

3. Customer Experience & Brand Execution 

• Ensure a consistent, high-quality customer experience across all Gizmos locations 

• Maintain visual merchandising, product presentation, and brand standards 

• Ensure staff are knowledgeable, presentable, and customer-focused 

4. Operational Execution 

• Ensure proper staffing, scheduling, and floor coverage at all times 

• Maintain discipline in store operations, including opening/closing procedures 

• Minimize stock loss, damages, and operational inefficiencies 

5. Inventory Planning & Purchasing Coordination 

• Take ownership of stock availability across all Gizmos retail units to prevent stockouts and lost sales 

• Work directly with the Purchase Coordinator to: 

• Review stock levels regularly (daily/weekly depending on category) 

• Identify fast-moving, slow-moving, and at-risk items 

• Ensure timely submission of purchase requests based on sales trends and demand 

• Provide clear, data-driven input into purchasing decisions 

• Ensure purchase requests are submitted ahead of demand, not in reaction to stock depletion 

• Monitor incoming orders and follow up to prevent delays in replenishment 

• Align merchandising and promotions with available stock to avoid pushing unavailable products 

• Escalate risks related to stock shortages, delays, or supply issues proactively 

6. Sales Culture & Capability Building 

• Train and enforce structured selling techniques across all teams 

• Build a proactive sales culture focused on customer engagement and conversion 

• Develop product knowledge and upselling capability within teams 

7. Channel Coordination (Retail + Other Segments) 

• Ensure alignment across Gizmos MVT, GizmosDT, and other segments 

• Eliminate silos between teams and create a unified sales approach and brand promise 

• Coordinate with Marketing and Online teams where applicable 

8. Reporting & Performance Management 

• Track and report on key metrics: 

• Sales performance 

• Conversion rates 

• Staff productivity 

• Customer trends 

• Provide weekly and monthly performance reports with actionable insights 

• Other reports that may be requested by management 

• Other duties and responsibilities that may be assigned from time-to-time