SKILLEDGUYANESE.COM Digital Marketing Officer
Job Location
Description
To grow the company’s revenue via its online sales presence by attracting customers and generating repeat business through the use of digital strategies, services and practices that convey a consistent brand image to our publics.
Requirements
Qualification/Education & Experience:
Degree in Business Management or any or related field
Minimum 1 year’s experience in the retail industry with digital expertise
Knowledge, Skills & Abilities:
Understanding of web usability & accessibility best practice, as well as online methods of acquisition
Proven experience in planning, organization, and development of online sales platform
Knowledge of industry standards and requirements, e.g., technical limitations, functionality, speed, download, video streaming etc.
Active engagement in social media and ecommerce
Responsibilities
Develops, implements and executes the online marketing objectives, strategies and plans for all lines of business and prepares and manages supporting budgets and promotional plans to increase store traffic and sales.
Coordinates web content to ensure consistency with marketing plans and conversion targets of the business
Monitors monthly accounts, analyzing and reporting on variances ensuring all costs are controlled to budget levels. (Pay pall reconciliation)
Analyzes customer demographics and purchasing behavior to monitor trends and future sales growth
Monitors new media developments and makes recommendations on media opportunities to develop appropriate strategies
Unicomer Group
Overview
Unicomer is a dynamic and fast-paced retail organization. We are part of an Extraordinary Group with more than 24 years of experience improving people's quality of life with products and financial services in 21 countries in Latin America, the Caribbean and the United States; operating in more than 1,270 points of sale with more than 25 commercial brands. Our established brands within the Caribbean include Courts, Optical, Ready Finance, Radio Shack and Lucky Dollar. We stand out for innovating financial products, providing opportunities to millions of people and promoting financial inclusion. We focus our efforts on offering solutions to clients and communities for a sustainable economic growth. Our priority is to place our customers at the center, by providing them with the best products and financial services experience through physical stores and digital channels. We are unique, we are Unicomer!