Sales and Commerce Manager

The Sales and Commerce Manager is responsible for driving sales performance and overseeing commercial activities that support business growth. This role combines sales execution with commercial planning, including pricing, distribution, customer management, and revenue optimization.

• Bachelor’s degree in business administration, Marketing, or related field

• 3–5 years’ experience in sales, commerce, or distribution environments

• Strong negotiation and relationship management skills

• Good understanding of supply chain and commercial operations

• Proficiency in Microsoft Office and ERP/CRM systems

• Valid driver’s license (field-based role requirement)

Key Competencies

• Commercial awareness and business acumen

• Results-driven with strong sales focus

• Analytical thinking and decision-making

• Strong communication and leadership skills

• Ability to work independently and in teams

• Identify and pursue new business opportunities, partnerships, and market expansion strategies to drive revenue growth and increase market share.

• Manage the commercial department's budget, ensuring accurate forecasting, cost control, and achievement of financial performance targets.

• Lead and motivate the sales, marketing, and business development teams, setting clear goals and performance expectations to drive business success.

• Build and maintain strong relationships with suppliers, negotiate favourable terms, and ensure product quality standards are met.

• Conduct in-depth market research and competitive analysis to understand industry trends, customer preferences, and emerging opportunities.

• Cultivate and maintain lasting relationships with key clients, ensuring their needs are met while identifying opportunities for cross-selling and upselling.

• Identify, assess, and address potential risks within sales, distribution, and market dynamics to mitigate their impact on business operations.

• Develop and execute strategic initiatives aimed at achieving sales targets, increasing revenue, and improving product availability.

• Coach, develop, and evaluate team performance, ensuring employees meet the company’s performance standards and behavioral expectations.

• Ensure adherence to internal policies, HSE standards, and food safety regulations, reducing incidents and ensuring product quality.