Marketing Specialist - Digital & Performance

Our client is seeking an analytical Marketing Specialist who will focus on Digital & Performance Marketing to optimize customer acquisition, retention and lifetime value.

The successful candidate would turn raw data into actionable customer insights, manage performance marketing campaigns and oversee customer loyalty programs. If you are obsessed with optimization and using insights to drive sales, this is your next career move.

Education

• Bachelor's Degree in Marketing, Business, or a related field.

Experience

• At least two years of experience in Digital Marketing within the Retail or Hospitality sector.

Skills

• Analytical mindset with the ability to present clear insights.

• Excellent written and verbal communication skills.

• Proven ability to manage multiple projects and deadlines simultaneously.

Performance Marketing

• Execute and optimize paid social and search campaigns.

Data & Analytics

• Track KPIs, analyze customer behavior, and report on campaign effectiveness.

Loyalty & CRM

• Manage the customer database and optimize marketing journeys.

Local Optimization

• Oversee local SEO and third-party delivery platform performance.

Digital Marketing

• Execute and optimize paid Digital Advertising campaigns to drive sales

• Manage website content updates and ensure local listings are accurate for all locations

Customer Analytics

• Track and analyze Sales data, Marketing KPIs, customer behaviour and feedback to generate actionable insights for the Company

• Manage the customer loyalty program.