SKILLEDGUYANESE.COM Marketing Manager
Job Location
Description
The incumbent is responsible for creating and executing effective marketing strategies that align with the company’s objectives. This includes leading a multidisciplinary team, collaborating with other stakeholders, and leveraging expertise to enhance brand awareness, customer engagement and overall business growth
Requirements
Bachelor’s degree in Marketing, Business Management or other related disciplines; Master’s degree preferred
Minimum of seven (7) years’ experience in marketing with at least three (3) years proven experience in strategic marketing and leadership
Chartered Institute of Marketing (CIM) qualifications will be an asset
Proficiency in Microsoft Office Suite
Exceptional communication, interpersonal, and presentation skills
Responsibilities
Develop and implement comprehensive marketing strategies to support growth and aligning with sustainability goals and values.
Create and manage marketing budgets, optimizing resource allocation for maximum impact.
Conduct competitive analysis to identify market trends and opportunities for product lines.
Analyze marketing performance metrics, deriving actionable insights for continuous improvement.
Plan and execute content marketing campaigns and seek opportunities to embed the company’s sustainability commitments.
Oversee website and social media platforms.
Manage offline and online media campaigns to enhance brand visibility and reach.
Provide guidance and support for the execution of Public Relations Initiatives.
Ensure compliance with marketing regulations, standards and policies.
Stay informed about marketing innovations and evaluate new tools and platforms that can enhance the effectiveness of marketing efforts.
FARFAN & MENDES; A CROSBIE MEMBER COMPANY
Overview
Farfan & Mendes is one of Guyana’s most respected and long-established companies, with a proud history dating back to 1967. As a Guyanese-owned organization, the company has built a strong reputation for reliability, technical competence, and long-term partnerships across key industries.
The company operates across multiple sectors, including industrial services, forestry and woodworking, agriculture, construction support, cleaning and maintenance solutions, and alternative energy. Farfan & Mendes continues to evolve alongside Guyana’s growing economy, adapting its operations and services to meet modern industry needs.
People are central to the company’s success. Farfan & Mendes fosters a professional, respectful, and collaborative work environment where employees are encouraged to grow, develop practical skills, and build long-term careers. Guided by integrity, service excellence, and continuous improvement, the company remains committed to delivering value to its clients while providing a stable and rewarding workplace for its team.