AUTOMOTIVE DIGITAL SALES CONSULTANT

The Automotive Digital Sales Consultant is responsible for managing and converting digital sales opportunities through online channels, ensuring an exceptional customer experience from the first interaction through vehicle delivery. The role focuses on lead generation, customer engagement, digital sales performance, and customer retention while supporting dealership growth objectives.

Among the primary objectives of the position are:

• Ensure timely and professional follow-up of digital leads generated through multiple online platforms.

• Maximize lead conversion rates into appointments, sales opportunities, and closed deals.

• Deliver an outstanding customer experience through digital communication channels.

• Maintain customers informed throughout the entire purchase journey.

• Contribute to customer satisfaction and loyalty through personalized service and proactive communication.

• Identify opportunities to improve digital sales processes and customer engagement strategies.

Required:

• High School Diploma.

Preferred:

• Technical Diploma or associate degree in Sales, Marketing, Digital Marketing, Business Administration, Communications, or related fields.

PROFESSIONAL EXPERIENCE

The candidate must have:

• At least 2 years of experience in sales, customer service, or lead management positions.

• Experience in digital sales environments is highly desirable.

• Previous experience in the automotive industry is preferred.

KNOWLEDGE REQUIRED FOR THE POSITION

The following specific knowledge areas are required for the Automotive Digital Sales Consultant position and may be evaluated during the recruitment process:

• Digital sales techniques and lead management.

• CRM systems administration and customer database management.

• Customer service and customer experience management.

• Social media and digital communication platforms.

• Online sales funnel management.

• Advanced knowledge of Microsoft Office.

• Commercial and administrative processes.

• Basic automotive product knowledge.

• Valid driver's license.

• Knowledge of ISO 9001:2015 standards, as required for the position.

EXPECTED CANDIDATE BEHAVIOR

• Demonstrates strong organization and time management skills.

• Understands organizational objectives and key performance indicators.

• Actively contributes to continuous improvement initiatives.

• Communicates clearly and effectively through both verbal and written channels.

• Proactively follows up with customers and sales opportunities.

• Demonstrates a strong customer-oriented mindset.

• Builds trust and long-term relationships with customers.

• Represents the company professionally across all digital and in-person interactions.

The Automotive Digital Sales Consultant shall, among others:

• Manage leads received through the company website, social media platforms, chat services, email campaigns, and third-party lead providers.

• Contact prospective customers promptly through phone calls, email, WhatsApp, chat, and other digital communication channels.

• Qualify customer needs and recommend appropriate vehicle options and mobility solutions.

• Provide detailed information regarding vehicle specifications, pricing, financing options, accessories, warranties, and promotions.

• Schedule showroom appointments and test drives for potential customers.

• Maintain accurate customer information and lead status in the CRM system.

• Monitor and manage lead pipelines to ensure timely follow-up and conversion.

• Coordinate with retail sales consultants and dealership departments to ensure seamless customer transitions and vehicle delivery.

• Prepare quotations and commercial proposals.

• Support digital marketing initiatives and promotional campaigns.

• Generate and analyze digital sales performance reports and lead conversion metrics.

• Stay informed regarding automotive products, market trends, emerging technologies, and competitor activities.

• Participate in ongoing sales, product, and customer service training programs.

• Comply with all company policies, quality standards, and applicable procedures.

• Perform other duties assigned by immediate management related to the position.