Social Media & Marketing Coordinator

401 Furniture Store is seeking a creative, organized and results-focused Social Media & Marketing Coordinator to join our team.

The successful candidate will be responsible for coordinating and executing the company's marketing activities, managing social media platforms, creating promotional content and supporting the company's sales and brand-development efforts.

This is a hands-on position in a busy furniture retail environment. We are looking for someone who can plan, create, communicate, organize and take responsibility for getting marketing activities completed.

Must Have

Education

• Minimum of five (5) CSEC/CXC subjects, including English Language and Mathematics.

• Good written and verbal communication skills.
  
  

Experience

• Minimum of three (3) years of relevant experience in marketing, digital marketing, social media management or a similar role.

• Previous experience planning, coordinating and executing marketing campaigns.

• Experience managing business social media platforms.

• Experience creating promotional content, including graphics, photographs, reels or videos.

• Experience monitoring marketing activities and preparing basic performance reports.
  
  

Skills & Abilities

• Ability to work with management to develop annual, quarterly and monthly marketing plans.

• Proven ability to execute marketing plans and campaigns from start to finish.

• Ability to organize marketing activities and ensure deadlines are met.

• Good working knowledge of Facebook, Instagram, TikTok and WhatsApp Business.

• Basic graphic design and content creation skills.

• Ability to take clear and attractive product photographs and videos.

• Ability to create reels and short-form promotional videos.

• Strong communication and customer service skills.

• Good spelling and written English.

• Good organizational and time-management skills.

• Ability to manage several activities at the same time.

• Ability to work independently and take responsibility for assigned marketing activities.

• Creative and able to develop practical marketing and promotional ideas.

• Comfortable appearing or speaking in promotional videos when required.

• Willingness to learn new marketing tools and keep up with social media trends.

Desirable Qualifications – Not Mandatory

• Certificate, diploma or degree in Marketing, Digital Marketing, Business, Communications, Social Media Management or a related field.

• Experience developing structured annual or quarterly marketing plans.

• Experience using Canva or similar graphic design software.

• Experience using Meta Business Suite or other social media management tools.

• Experience in retail marketing, customer service, furniture or home furnishings.

• Knowledge of basic digital marketing analytics and reporting.

• Experience coordinating in-store and online promotional campaigns.

Marketing Planning & Execution

• Work with management to develop annual, quarterly and monthly marketing plans.

• Take responsibility for the execution of approved marketing plans.

• Develop monthly marketing activity and content schedules.

• Plan and coordinate marketing campaigns, promotions and special events.

• Ensure marketing activities are completed according to agreed timelines.

• Develop promotional ideas to support sales targets and business objectives.

• Coordinate giveaways, competitions and special campaigns.

• Monitor the progress and results of marketing activities.

• Recommend improvements based on campaign results, customer response and market trends.

• Prepare monthly marketing reports and meet with management to review performance and upcoming activities.

Social Media & Content Creation

• Manage the company's Facebook, Instagram and TikTok presence.

• Create engaging promotional and interactive social media content.

• Create reels and short-form videos.

• Create promotional graphics and digital advertisements.

• Take attractive photographs and videos of furniture and new arrivals.

• Promote new arrivals, sales, clearance items and special offers.

• Create holiday, special-occasion, entertaining and customer-engagement content.

• Maintain consistent 401 Furniture branding across marketing materials.

• Monitor social media trends and competitor marketing activities.

Customer Communication & Engagement

• Respond professionally to customers through Facebook, Instagram, TikTok and WhatsApp.

• Respond to social media comments and enquiries.

• Follow up with potential customers from online enquiries.

• Maintain professional and timely customer response times.

• Encourage customers to follow 401 Furniture Store's social media pages.

• Encourage satisfied customers to leave reviews.

• Collect customer testimonials and share approved testimonials through marketing channels.

• Direct customer enquiries to the appropriate department when necessary.

Marketing Administration

• Keep the WhatsApp Business catalogue and Facebook Shop updated.

• Update social media profiles, cover photos and featured content.

• Maintain an organized library of marketing photographs, videos, graphics and other digital files.

• Ensure marketing files are properly stored and backed up.

• Coordinate in-store promotional displays and signage.

• Track social media engagement and marketing performance.

• Maintain records of campaigns, promotions and marketing activities.