JOB DESCRIPTION

Bilingual Sales Executive – Grocery Wholesale & Distribution

Position: Sales Executive
Employment Type: Full-Time
Languages Required: English and Spanish
Compensation: Base salary plus commission-based incentives
Reports To: Sales Manager / General Manager

Job Purpose

The Bilingual Sales Executive is responsible for developing new business, increasing grocery sales, fulfilling customer orders and maintaining strong relationships with newly acquired customers. The employee will travel daily with the company driver to visit supermarkets, shops, restaurants, wholesalers and other prospective customers.

Performance Measures

Performance will be assessed based on:

• Number of new customers acquired.

• Sales revenue and gross profit generated.

• Achievement of assigned sales targets.

• Accuracy and fulfilment of customer orders.

• Repeat purchases and customer retention.

• Collection of outstanding customer balances.

• Quality of customer service and reporting.

Compensation and Incentives

The successful candidate will receive a base salary together with a commission-based incentive linked to sales performance, new accounts opened, collections and achievement of agreed monthly targets. Commission will be paid in accordance with the company’s approved sales-incentive structure.

The ideal candidate is a confident bilingual salesperson who understands the grocery industry, enjoys field sales and can develop new customers into profitable, long-term accounts.

Qualifications and Experience

• Fluency in both English and Spanish is mandatory.

• Previous sales experience within the grocery, supermarket, wholesale, beverage or consumer-goods industry.

• Good knowledge of grocery products, pricing, merchandising and customer service.

• Strong communication, negotiation and relationship-building skills.

• Ability to calculate prices, discounts, mark-ups and customer balances.

• Basic computer and mobile-phone skills, including WhatsApp and spreadsheet use.

• Honest, reliable, energetic and target-driven.

• Willingness to work in the field and travel throughout assigned sales territories.

• A valid driver’s licence would be an asset but is not mandatory.

Key Responsibilities

• Travel with the assigned driver to identify, visit and secure new customers.

• Promote and sell the company’s grocery, beverage and household products.

• Communicate effectively with English- and Spanish-speaking customers.

• Prepare quotations, record orders and confirm prices, quantities and delivery arrangements.

• Assist with loading, checking and delivering customer orders when required.

• Ensure that all orders are accurately fulfilled and delivered to customers.

• Introduce new products, promotions, bulk-purchase options and special offers.

• Maintain regular contact with new customers to encourage repeat purchases.

• Monitor customer stock levels and recommend suitable products and quantities.

• Maintain accurate records of customer visits, orders, payments and outstanding balances.

• Follow up on quotations, unpaid invoices and customer concerns.

• Meet daily, weekly and monthly sales and customer-acquisition targets.

• Submit sales, customer-visit and collection reports to management.

• Protect company cash, invoices, inventory and confidential customer information.

• Represent the company professionally and provide excellent customer service.