Marketing Office

Position: Marketing Officer (Marketing Operations & Growth)

Location: Soeddyke (Main Office) – with monitoring/visits to Safa Point, Yarrowkabra, La Retraite, Free and Easy, and Mines (plus future locations)

Work Days: Monday to Friday (5 days/week)

Hours: 8:00 AM – 5:00 PM

Reports To: CEO (with strong collaboration with Sales Manager & Multimedia Content Creator)

Monthly Salary: 170,000 Starting

Role Summary

We are hiring a Marketing Officer to build and enforce the marketing engine of our construction materials and logistics business. This is not a “post on social media” role. You will own marketing structure, CRM discipline, lead generation, customer feedback/testimonials, internal marketing training, and brand consistency across all operations.

You will work alongside our Multimedia Content Creator (production) and our Sales Manager (execution) to create a system where:

• Leads increase significantly

• The CRM becomes non-negotiable and properly enforced

• Every completed job triggers an automated feedback/testimonial workflow

• Customers stay informed through consistent updates

• Staff understand and represent the company professionally at all times

KPIs / Performance Targets (Measured Monthly)

• Increase engagements across platforms (clear month-on-month growth).

• Increase leads by at least 200% (baseline to be defined in week 1).

• CRM fully operational with stages, required fields, dashboards, and weekly audit process implemented.

• Feedback loop implemented: every job triggers feedback request within 24–48 hours.

• Testimonials pipeline: consistent capture + publishing cadence (minimum targets set after baseline).

• Brand compliance across all locations: audits completed, issues corrected, staff retrained as needed.

Minimum Requirements

• Proven experience in marketing operations, digital marketing, or growth marketing (construction/industrial/logistics is a strong advantage).

• Strong understanding of CRM systems and pipeline enforcement (HubSpot / Zoho / Monday / etc.).

• Strong communication skills (writing, customer messaging, scripting).

• Comfortable on camera and working closely with content production.

• Ability to create structure, enforce standards, and train teams.

• Organized, proactive, and execution-focused.

Preferred Skills

• Experience building feedback/testimonial systems.

• Campaign management and lead-gen strategy.

• Basic design/copywriting skills.

• Understanding of sales funnel metrics and conversion improvement.

Key Responsibilities

1) Marketing Strategy, Positioning & Offers

• Continuously develop ways to uniquely position our products/services (construction materials, deliveries, integrated project solutions).

• Build clear “offers” for different customer types (contractors, developers, homeowners, corporate projects).

• Track market shifts and recommend adjustments so we stay ahead.

2) CRM Structure + Enforcement (Critical)

• Establish the CRM framework: stages, required fields, lead source tracking, follow-up cadence, pipeline rules, reporting dashboards.

• Enforce CRM usage across sales and operations: if it’s not in the CRM, it didn’t happen.

• Train team members and audit weekly for compliance and quality.

3) Automated Feedback + Testimonials System

• Create a post-job workflow that triggers:

• Feedback request (WhatsApp/SMS/email)

• Testimonial capture (text, photo, video where possible)

• Service rating capture + improvement notes

• Approval and publishing process

• Ensure testimonials are organized and used in marketing campaigns.

4) Content Direction + Quality Control

• Create and manage a weekly/monthly content plan aligned to leads and sales goals.

• Direct the Multimedia Content Creator (briefs, scripts, shot lists, deliverables).

• Quality-check content for brand, clarity, and effectiveness before publishing.

• Be present in videos where required (or coordinate staff participation).

5) Internal Marketing & Brand Culture

• Train staff regularly on how to represent and market the company (communication standards, customer interaction, uniforms/branding, photo/video discipline on sites).

• Ensure marketing materials are installed/positioned properly at all locations (signage, posters, catalogs, uniforms, vehicle branding).

• Maintain brand consistency across Suzek and all operational sites.

6) Reporting & Performance Management

• Weekly reporting to management on:

• Leads generated, lead sources, conversion performance

• Engagement metrics and content performance

• CRM compliance score

• Testimonials collected and published

• Customer feedback trends + improvement actions