Marketing Specialist

fulltime

Job Location

Eccles, East Bank Demerara

Description

Two Brothers Corp. is now recruiting for a Marketing Specialist, for our Eccles, EBD, location.

Submit your application on or before March 31st, 2023.

send your CV to hr@two2brotherscorp.com

At Two Brothers Cooperation, we recognize that our success is driven by the talented individuals we employ to power the industries we serve. Our employees play a vital role in supplying quality goods & services to customers engaged in mining, shipping, construction, fishing, logging, trucking, and various other business entities across Guyana.

Perks of this position: 

  • 10% pay increase after probation

  • Attractive bonuses and staff incentive programs

  • Career Development & Advancement within the Company

As a Marketing Specialist, you will be an integral part of our marketing team, contributing to various marketing activities and campaigns. This role demands a versatile and well-rounded marketer who can excel in multiple areas, including social media management, content creation, campaign execution, and data analysis. The Marketing Specialist will collaborate closely with other department managers and team members to drive brand awareness, lead generation, and customer engagement. The ideal candidate should be a creative and analytical thinker, capable of adapting to the fast-paced and dynamic marketing landscape.

In order to succeed in this position you should be: 

  • An experienced digital marketer. You have a strong understanding of social media platforms. You understand how FB, Instagram, & Whatsapp analytics work, along with other platforms like LinkedIn, Twitter, TikTok, etc. 

  • Experienced in posting ads and creating audience profiles. You understand how to create unique audience profiles based on ad requirements, you are also versed in various types of ad budgeting on Facebook, Google Ads, & LinkedIn. 

  • Graphic Art Editor. You have an intermediate understanding of Image and Video editing software, such as Canva, or CapCut. Plus: An intermediate understanding of image or video creation platforms such as Adobe Photoshop, Premier Pro, etc. would be a plus, but is not required. 

  • Technical by nature. You understand computers, Office & Google Suites, social media posting tools (Hootsuite, Zoho, etc.), and general research practices. 

  • Charismatic & Energetic. You are energetic and in your element, speaking to teams of employees or presenting marketing reports to management. You are comfortable taking charge of a marketing campaign and interfacing with all parties. 

  • A good writer. You have a detailed and professional writing style. You understand the difference in tone and structures for Social Media content, Blogs, Ads, Press Releases, Emails, Reports, etc. 

Requirements

  • Bachelor’s degree in marketing or business OR 2-4 years of experience in digital marketing

  • Strong track record of implementing successful digital marketing campaigns.

  • Strong computer skills including Google Office suites (Docs, Sheets, etc)

  • Excellent verbal and written communications skills required

  • Able to handle multiple tasks and stay organized

Responsibilities

  • Working harmoniously with the CEO and Management team to create marketing campaigns and develop the marketing department.

  • Devising innovative digital marketing campaigns that feed into the organization's overarching marketing strategy.

  • Creating engaging digital content that increases customer engagement and enhances the organization's online brand.

  • Creating engaging physical marketing campaigns that promote branding, partnerships, vendor outreach, recruitment, and other related content. 

  • Creating visually engaging digital art, video edits, and branding designs using editing tools like Canva, Adobe Suites, CapCut, etc.

  • Managing and executing campaigns across various channels, including email, social media, search engines, and display advertising.

  • Create, manage, and execute customer giveaways and other promotional activities (eg, spin the wheel, raffles for prizes, etc.)

  • Creating and implementing a social media policy and framework for the organization.

  • Moderating all social media platforms, including Twitter, Instagram, and Facebook.

  • Managing the digital marketing budget, including allocating budgets across different channels and platforms.

  • Planning, executing, and measuring experiments and conversion tests.

  • Collaborating with agencies and other vendor partners.

  • Producing regular digital dashboards for the management team.

  • Researching new online media opportunities that may benefit the business, including mobile, social media, development of blogs, and forums.

  • Collaborating with the procurement team to identify and select vendors/suppliers for various marketing-related events & promotions.

  • Staying up-to-date with emerging digital marketing trends and technologies.

  • All other related duties and projects assigned by managers.


A Job By

Two2 Brothers Corporation

Overview

Two Brothers cooperation operates 7 retail outlets along the East Bank of Essequibo and the East and West bank of Demerara. We distribute quality fuel, lubricants, and LPG. We supply wholesale quantities to our customers who are involved in the areas of mining, shipping, construction, fishing, logging trucking and other business entities throughout Guyana. We are equipped with fuel transportation vessels and fuel delivery trucks for a safe, reliable and accurate delivery service. The Two Brothers Brand owns the largest network of service stations in Guyana. The cooperation also offers a wide range of services such as its wharfage facilities, Ice production complex, rice milling facility, exclusive distributorship of all Gulf Branded lubricants and we are also the sole distributor of all Namilco products. The Two Brothers brand is committed to serving the Guyanese public through its superior customer service, quality, commitment, and innovation.
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