Marketing Officer

About The Company

Starcomm Office Furniture Guyana Inc. supplies office furniture and related products to corporate clients, businesses, institutions and individual customers. We are seeking a creative, commercially minded and results-oriented Marketing Officer to strengthen our brand, promote our products, expand our customer base and support the company's continued growth.

The Role

The successful candidate will be responsible for planning and executing marketing initiatives, developing advertising campaigns, strengthening brand visibility, creating promotional content, and ensuring that the company's products are professionally presented across digital and other marketing channels.

A key responsibility will be to compile and maintain a comprehensive product catalogue for use in advertising, customer presentations and the company's website.

This position also involves customer engagement, market research, commercial documentation and general marketing administration. We are looking for someone who can combine creativity with strong organisational skills, attention to detail and a clear focus on business results.

• Essential requirements

  • A diploma or degree in Marketing, Business Management, Marketing Communications or a related discipline, or an equivalent combination of relevant education and practical experience.

  • Demonstrable knowledge of advertising, marketing campaigns, branding and creative promotional activities.

  • Strong written and verbal communication skills, with the ability to prepare clear and persuasive marketing content.

  • Proficiency in Microsoft Word and Excel, with the ability to maintain accurate records and organise information.

  • Strong organizational skills, attention to detail and the ability to manage multiple assignments and deadlines.

  • A professional demeanor, initiative, sound judgement and the ability to work independently as well as collaboratively.

  Experience and capabilities that will be particularly advantageous

  • Practical experience planning, developing or executing advertising campaigns.

  • Experience in branding, promotional design, content creation and digital marketing.

  • Experience creating product catalogues, brochures, product descriptions or other sales and marketing materials.

  • Experience managing business social media pages and developing website content.

  • Experience in market research, customer relationship management, sales support or business development.

  • Experience preparing quotations, tenders, proposals, reports or other formal commercial documents.

  • Familiarity with graphic design, image editing, website content management or digital marketing analytics tools.

  • Experience in furniture, retail, manufacturing, interior design or a related commercial environment.

  Personal Attributes

  The ideal candidate will be:

  • Creative, proactive and commercially minded.

  • Comfortable translating marketing ideas into practical campaigns and deliverables.

  • Detail-oriented, organized and committed to producing accurate, professional work.

  • Confident communicating with customers, suppliers and colleagues.

  • Able to manage competing priorities and meet deadlines.

  • Willing to learn, take ownership of assignments and contribute ideas that support business growth.

• 1. Advertising, Campaigns and Creative Marketing

  • Develop, coordinate and execute advertising and promotional campaigns to increase brand awareness, attract new customers and generate sales.

  • Identify appropriate advertising channels, target audiences and promotional opportunities.

  • Develop creative marketing ideas and campaigns that distinguish Starcomm from competitors and communicate the value of its products.

  • Plan and coordinate promotional activities in line with the company's commercial objectives.

  • Monitor campaign performance and recommend improvements based on results and customer response.

  2. Branding and Brand Development

  • Help strengthen and maintain a consistent, professional brand identity across marketing materials and communication channels.

  • Develop engaging product promotions and marketing content for corporate buyers, businesses, interior designers and other potential customers.

  • Ensure that promotional materials reflect the company's products, standards and brand image.

  3. Product Catalogue and Website Content

  • Compile, organize and maintain a comprehensive catalogue of the company's products for advertising, customer presentations and website publication.

  • Coordinate the collection and verification of product information, including descriptions, photographs, dimensions, materials, finishes, specifications and other relevant details.

  • Prepare clear, accurate and appealing product descriptions and supporting promotional content.

  • Work with relevant staff to ensure that product information is complete, accurate and updated when products or specifications change.

  • Assist with presenting the company's products professionally on its website and other relevant digital platforms.

  4. Digital and Social Media Marketing

  • Assist with managing and developing the company's official Facebook page and other relevant digital marketing channels.

  • Create, coordinate and publish engaging promotional content, product features, campaigns and other marketing materials.

  • Maintain a consistent content schedule and ensure that digital communications reflect the company's brand.

  • Monitor customer enquiries and engagement, identify potential sales leads, and support timely follow-up.

  • Recommend ways to improve online visibility, customer engagement and conversion of enquiries into sales.

  5. Market Research and Business Development

  • Research market trends, customer preferences, competitor activities, pricing and emerging business opportunities.

  • Identify potential customer segments and recommend marketing initiatives to expand the company's reach.

  • Gather and analyze customer feedback to identify opportunities to improve products, service delivery and the customer experience.

  • Maintain customer information and assist with identifying opportunities for repeat business and new sales.

  6. Customer Engagement and Marketing Administration

  • Maintain accurate and up-to-date customer databases, marketing records and digital files.

  • Conduct customer follow-ups and assist in maintaining strong relationships with existing and prospective customers.

  • Prepare, format and coordinate quotations, proposals, tenders, reports, formal correspondence and other commercial documents as assigned.

  • Assist with contract amendments and related documentation for existing client agreements.

  • Coordinate with the sales and other relevant teams to ensure that customer requirements, product information and commercial documents are accurate and consistent.

  • Undertake other related marketing, administrative and customer-service duties as required.