SKILLEDGUYANESE.COM Trade Marketing Specialist
Job Location
Description
As a Trade Marketing Specialist, you are responsible for driving local brand development and strengthening market presence through effective collaboration with distributors and retailers. You play a key role in translating brand and sales strategies into impactful trade marketing initiatives that increase visibility, engagement, and commercial performance.
In this role, you work closely with sales teams and trade partners to develop and execute well-structured trade programs, including product launches, loyalty initiatives, and promotional activities. You monitor market trends, analyze trade performance, and ensure optimal execution of trade investments to support sustainable growth and strong brand perception.
This position is ideal for a commercially driven, analytical, and well-organized professional with a strong understanding of FMCG environments and trade dynamics.
Requirements
Requirements
Education: Bachelor’s degree in Marketing, Business Administration, or a related field
Experience: Minimum of 3 years of experience in trade marketing, sales, or brand management (FMCG experience preferred)
Skills: Strong analytical, coordination, and project management skills; proficient in Microsoft Office
Responsibilities
Conduct trade audits and analyze market trends to support trade strategy development
Develop, implement, and monitor trade marketing programs, including VDS (Volume Discount Schemes) and MSF (Marketing Support Funds)
Coordinate trade activations, roadshows, and distributor business reviews to drive engagement and alignment
Support sales teams with push strategies for slow-moving or near-expiry products to optimize inventory
Manage project timelines, budgets, and performance reports to ensure accurate tracking of trade initiatives
Collaborate closely with internal stakeholders and external trade partners to ensure effective execution
Key Competencies
Analytical Strength – Interprets data and market insights to drive informed decisions
Project Management – Effectively plans, organizes, and delivers multiple initiatives on time
Communication Skills – Communicates clearly and confidently with internal teams and partners
Commercial Mindset – Focused on driving sales performance and trade effectiveness
Flexibility – Adapts easily to changing priorities in a dynamic market environment
Simextra Trading
Overview
Our family-owned company was founded in 1994 by Mr. K. Soekhoe in the small town of Nickerie, Suriname and supplied the local market with wholesale services of basic goods. The company gradually expanded its territory, services and portfolio throughout the years. The market of operations include Suriname and Guyana and the import -, export – , wholesale – , distribution – , retail – and duty-free solutions are all streamlined into dedicated business units.
The product portfolio is regularly reviewed and updated to meet the needs of a dynamic domestic and travel retail market. The strategically placed offices and (bonded) warehouses ensure optimized stock and distribution across the points of sale.
Our dedicated team of professionals is focused on setting the right goals and developing long-term and trustworthy partnerships with both suppliers and customers.
Simextra Group currently consists of four main business units.
Simextra International N.V. in Suriname and Simextra Trading in Guyana, focus on the import, wholesale and distribution of quality consumer goods to retailers, supermarkets, hospitality customers and end consumers. The company-owned (bonded) warehouses, offices and distribution fleet, combined with the in-house sales, marketing and logistics professionals, result in optimal product availability and sales coverage in the market.
Simextra Duty Free is focused on operating Duty-Free and Travel Retail concessions in both Suriname and Guyana. The locations include airport -, border – and diplomatic stores. Close collaboration with the domestic stakeholders and international brand owners guarantees constant improvement in service level and shopping experience to meet with international standards and trends.
XEEN retails premium fashion brands at key locations. The first store is located at MovieTowne Mall in Georgetown, Guyana and is the official reseller of Tommy Hilfiger, Calvin Klein and Kenneth Cole.