The Marketing Manager will lead and strengthen product distribution marketing strategies, serving as the link between suppliers and B2B customers such as retailers, wholesalers, and commercial buyers. The role focuses on increasing brand visibility, driving product sales and turnover, and supporting the sales team through effective marketing initiatives. The ideal candidate will have expertise in B2B distribution, supply chain operations, and collaborative partner marketing, with a proven ability to deliver measurable revenue growth.
Bachelor's Degree in Marketing, Business Administration or a related field.
Minimum of 3-5 years' experience in marketing, preferably within distribution, retail, FMCG or B2B environments.
Strong knowledge of digital marketing, brand management and campaign execution.
Experience managing marketing budgets and analyzing performance metrics.
Excellent communication, presentation and relationship management skills.
Proficiency in Microsoft Office and digital marketing tools.
Channel & Partner Marketing: Develop marketing programs with suppliers and align strategies with vendor goals.
Campaign Management: Plan and execute B2B marketing campaigns to increase sales and inventory turnover.
Market Analysis: Monitor market trends, competitors, and customer data to identify growth opportunities and measure campaign performance.
Trade Shows & Events: Coordinate and manage trade shows, vendor events, and customer engagement activities.
Digital Commerce: Maintain accurate product content and effective positioning across B2B digital platforms.
Budget & Contract Management: Oversee marketing budgets, vendor funds, and ROI reporting while supporting partner negotiations.
Digital Marketing: Strengthen Beepats' online presence through digital channels and social media.
Business Expansion: Support new product launches and divisional growth through effective go-to-market strategies.