AUTOMOTIVE RETAIL SALES CONSULTANT

The Automotive Retail Sales Consultant is responsible for providing an outstanding customer experience while driving vehicle sales and achieving dealership sales objectives. The position focuses on understanding customer needs, offering suitable mobility solutions, maintaining strong customer relationships, and contributing to business growth and customer loyalty.

Among the primary objectives of the position are:

• Ensure a professional and personalized sales experience for every customer.

• Achieve vehicle sales targets and profitability goals established by the dealership.

• Identify customer needs and recommend the most suitable vehicle, products, and services.

• Maintain proactive follow-up throughout the sales process and after delivery.

• Contribute to customer satisfaction and retention through exceptional service.

• Identify opportunities to improve sales processes and customer experience.

Required:

• High School Diploma.

Preferred:

• Technical Diploma or Associate Degree in Sales, Marketing, Business Administration, or Automotive Studies.

PROFESSIONAL EXPERIENCE

The candidate must have:

• At least 2 years of experience in retail sales positions.

• Experience in the automotive industry is highly desirable.

KNOWLEDGE REQUIRED FOR THE POSITION

The following specific knowledge areas are required for the Automotive Retail Sales Consultant position and may be evaluated during the recruitment process:

• Retail sales and negotiation techniques.

• Customer service management.

• Basic automotive industry knowledge.

• CRM and database management.

• Advanced knowledge of Microsoft Office.

• Commercial and administrative processes.

• Valid driver's license.

• Knowledge of ISO 9001:2015 standards, as required for the position.

EXPECTED CANDIDATE BEHAVIOR

• Demonstrates strong organization and planning skills.

• Understands business strategy, objectives, and organizational priorities.

• Contributes to continuous improvement initiatives and quality programs.

• Communicates clearly and effectively.

• Demonstrates proactive communication and follow-up.

• Possesses proven sales and relationship-building capabilities.

• Represents the company professionally before customers and business partners.

The Automotive Retail Sales Consultant shall, among others:

• Welcome customers visiting the showroom and provide professional assistance.

• Identify customer requirements, preferences, and budget through effective questioning.

• Present vehicle features, specifications, benefits, and available options.

• Conduct vehicle demonstrations and test drives.

• Prepare quotations and explain pricing, financing options, insurance products, and warranties.

• Follow up on sales leads generated through digital channels, phone calls, referrals, and walk-in traffic.

• Maintain accurate customer records within CRM and dealership systems.

• Coordinate vehicle availability and delivery schedules with relevant departments.

• Maintain consistent communication with customers throughout the sales cycle.

• Address customer concerns and objections, providing timely and effective solutions.

• Support dealership promotional campaigns, events, and marketing activities.

• Prepare detailed monthly reports on sales activities and results.

• Stay informed on vehicle models, automotive technologies, competitor offerings, and market trends.

• Participate in continuous training programs related to sales techniques and automotive products.

• Comply with safety, quality, environmental, and company standards applicable to the position.

• Perform any other duties assigned by immediate management related to the role.