Marketing Technology Specialist


Job Location

Lot 79 Brickdam, Stabroek, Georgetown


WeSolveCX is seeking a Marketing Technology Specialist to join our team. This role is pivotal in harnessing the capabilities of the Salesforce Marketing Cloud platform to provide value for our clients. The Marketing Technology Specialist will be responsible for implementing, optimizing, and managing customer journeys within the Salesforce Marketing Cloud platform to enhance customer satisfaction across the customer lifecycle, contributing to the continuous improvement of our client’s services.


  • Bachelor’s degree in marketing, Business Administration, Information Technology, or related field.

  • Minimum of 1 year experience working with CRMs.

  • Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Administrator) preferred.

  • Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.

  • Excellent project management skills with the ability to manage multiple priorities and deliver projects on time and within budget.

  • Effective communication and interpersonal skills, with the ability to collaborate cross-functionally and influence stakeholders at all levels.

  • Use of standard Microsoft 365 suite of programs.

  • Proficiency in HTML, CSS, JavaScript, AMPScript, SQL preferred.

  • Experience converting strategic thoughts into actions that drive business results. Out of the box thinker for solutions and ideas in the interactive, SMS, and email channels.


  • Collaborate with clients and internal stakeholders to gather business requirements for customer journeys ensuring alignment with business objectives and customer needs.

  • Translate business requirements into a practical, scalable solution leveraging the functionality and best practices of Salesforce Interactive and Marketing Cloud platform.

  • Build audience queries, schedule, and deploy communications for multiple operating companies in Salesforce Marketing Cloud. 4. Design, create and manage email and SMS assets for the customer journeys.

  • Develop responsive email templates with extensive knowledge of personalization scripts.

  • Drive proper A/B or MVT analysis with statistical rigor and help create a culture of data-driven decision making.

  • Coordinate User Acceptance Testing and Client signoff with multiple operating companies before deployment.

  • Analyze the success of past journeys and use data to make recommendations for optimization.

  • Maintain and document technical processes and marketing automation procedures and provide seamless hand-off to business users to utilize.

  • Research and find opportunities to utilize Salesforce best practices, guidelines to improve system productivity, scaling, and monitoring.

A Job By

WeSolve CX Inc


WeSolveCX provides best-in-class solutions in call centre service, consulting, digital marketing and digital experience to companies in the Americas and the Caribbean. We have vacancies available and are looking for bright talent like you to join our diverse, multicultural and global team. We are headquartered in Georgetown, Guyana, and employ approximately 400 people.

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