We are seeking a proactive and detail-oriented Marketing Admin Assistant to join our team. This role is ideal for a self-starter who thrives in dynamic environments and is passionate about public relations, media outreach, and marketing communications. The Marketing Associate will assist in identifying media opportunities, crafting PR materials, tracking coverage, and utilizing CRM tools to engage with target audiences effectively.
Strong research and analytical skills to identify media opportunities and track trends.
Excellent written and verbal communication skills, with the ability to craft compelling PR materials.
Proficiency in using media research databases (e.g., CisionPoint, Muck Rack) or demonstrated ability to self-learn technical platforms independently.
Experience with CRM tools and email marketing platforms is highly desirable.
Adept at staying organized, meeting deadlines, and managing multiple tasks efficiently.
Curiosity, adaptability, and a proactive approach to asking questions and clarifying objectives.
Familiarity with monitoring industry news and subscribing to relevant newsletters.
Conduct research to identify relevant media opportunities, such as editorials, speaking engagements, and partnership opportunities.
Compile and maintain a database of editorial contacts for targeted media pitches and announcements.
Draft essential PR materials, including media alerts, press releases, and fact sheets.
Monitor press coverage within client industries and relevant media outlets, reporting key insights and trends.
Utilize media research databases like CisionPoint or Muck Rack to gather insights and enhance outreach efforts, learning platforms independently when necessary.
Track and report client coverage and trends using tools like Google News Alerts and industry newsletters.
Collaborate with clients to gain clarity on messaging, PR strategies, and communication objectives.
Leverage CRM tools to draft, amend, and distribute email blasts and newsletters to target audiences.