Distributor Support & Trade Marketing Merchandiser

We are seeking a proactive and well-organized Distributor Support & Trade Marketing Merchandiser to support our business operations in Guyana. This individual will act as the key point of contact between our company and our Guyana distributor(s), ensuring seamless coordination of trade marketing campaigns, sales support, and operational requirements. The role is essential to strengthening our brand presence and accelerating commercial growth in Guyana.

This is a three-month contract position, with the possibility of extension based on the successful candidate’s performance and business requirements.

Qualifications:

• 5 CSEC O’ Levels or Certificate in Business, Marketing, Sales or related field.

• 2-4 years of experience in sales support, trade marketing, or distribution, preferably within paints, coatings, or building materials industries.

• Strong understanding of Guyana retail and trade environment, particularly in hardware, DIY, and construction-related channels.

• Must possess a valid driver’s license and have access to a reliable personal vehicle.

• Proficient in Microsoft Office (especially Excel, PowerPoint); CRM experience is an asset.

• Strong communication, problem-solving, and project coordination skills.

Key Competencies:

• Knowledge of the decorative paints/coatings market and customer behavior in Guyana.

• Strong coordination and organizational abilities.

• Effective stakeholder management - both internal and external.

• Self-motivated, with the ability to manage multiple priorities and field requests.

• Willingness to travel across the island as needed for distributor support and market visits.

Distributor Liaison:

• Serve as the main communication bridge between the company and our Guyana distributor(s).

• Facilitate alignment on monthly plans, sales targets, marketing execution, and stock management.

• Support onboarding, training, and engagement of distributor sales teams and promoters.

• Actively network with Contractors and newly established Hardware stores to promote Paint supply solutions. Capture order opportunities and route them through the Distributor for fulfillment.

• Collaborate with the Distributor consent to rotate stock as needed, ensuring First-In-First-Out (FIFO) inventory movement while maintaining product quality and minimizing expiry risks.

Trade Marketing Execution:

• Coordinate local roll-out of trade promotions, in-store branding, contractor/painter loyalty programs, and seasonal campaigns.

• Monitor execution and visibility of point-of-sale (POS) materials, color charts/fandecks, display racks, tinting systems, and promotional signage in distributor locations.

• Ensure all marketing activities align with brand standards and deliver measurable outcomes.

Sales Development Support:

• Monitor and report on sales performance, customer engagement, and promotional uptake across the Guyana market.

• Assist with product knowledge sessions, tinting and application demonstrations, and market activation events.

• Provide feedback on market trends, competitor activities, and customer preferences to support strategy development.

• Monitor inventory levels for Paints and Adhesives regularly. Once low stock thresholds are identified, prepare and present suggested order quantities for Distributor approval to ensure uninterrupted supply.

• Conduct site visits to major construction projects to establish relationships with Developers and Contractors. Promote the paint portfolio and channel business opportunities directly to the Distributor for conversion.

Technical Support:

• Learn and apply proper paint mixing techniques, including accurate use of Kaleidoscope paint mixing system in line with company standards, maintenance guidelines and safety protocols.

• Assist with minor equipment repairs, both independently and in collaboration with the Kolor Support Technical Team, to ensure consistent system performance and minimal downtime.

Operational Coordination:

• Track and follow up on delivery of colorants, decorative paints and coatings, promotional inventory, and marketing supplies to the distributor.

• Maintain a clear record of distributor needs, market performance, and communication history.

• Liaise with the regional team to support execution planning, field visits, and joint business reviews.