Green State Oil and Gas Services Inc. is seeking a Digital Media Engagement Officer to lead the creation and management of digital content, ensuring dynamic engagement with current and prospective students across various online platforms. This role involves producing engaging videos, podcasts, webinars, and live streams, while managing social media interactions to drive awareness, engagement, and enrollment for our programs. The ideal candidate will creatively engage audiences and foster an online community aligned with the organization’s vision.
Bachelor’s Degree or Diploma in: Digital Marketing, Communications and Media Studies, Journalism or Mass Communication, Film Production or Visual Arts or Public Relations.
Proficiency in video production and editing tools (e.g., Adobe Premiere, Adobe Creative Suite, CorelDraw, Final Cut Pro, or Premiere Pro, After Effects, Photoshop) Certifications.
Strong communication and presentation skills for hosting webinars, live sessions, and podcasts.
Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
Familiarity with tools such as Zoom, YouTube Studio, and Meta Business Suite.
Knowledge of Google Analytics and other performance tracking tools.
Creativity and adaptability to produce engaging content.
Experience with virtual and face-to-face event coordination is an asset.
Experience managing social media platforms and online communities.
Knowledge of the education sector (preferred but not required).
Social Media Engagement:
Manage and engage with communities on platforms such as Facebook, Instagram, LinkedIn, YouTube, and TikTok.
Plan, schedule, and post relevant content to promote programs and courses.
Respond to comments and messages promptly to foster meaningful interactions.
Monitor social media analytics and adjust strategies to maximize engagement and reach.
Multimedia Content Creation:
Produce videos, podcasts, and interactive content to highlight the benefits of our programs.
Coordinate and host Facebook Live events, webinars, and YouTube streams.
Develop short, engaging TikTok videos to capture younger audiences.
Ensure consistent, high-quality content aligned with the brand’s voice and objectives.
Student Enrollment Support:
Assist with inquiries and provide information to prospective students via social media platforms.
Collaborate with the enrollment team to convert leads generated through digital platforms into enrollments.
Support the student registration process through follow-up communication and engagement campaigns.
Participate in outreach initiatives, such as online Q&A sessions and virtual open days, to engage potential students.
Event Management and Coordination:
Organize and promote virtual and in-person events such as webinars, open days, and program launches.
Collaborate with academic and administrative teams to deliver live content sessions.
Plan and participate in TV and radio appearances to promote courses.
Digital Campaigns and Strategy Support:
Assist in executing digital campaigns focused on driving student enrollment.
Provide feedback and content ideas for ongoing marketing initiatives.
Collaborate with the Marketing Officer to ensure alignment of social media strategies with broader marketing goals.
Analytics and Reporting:
Track digital content performance and generate regular reports on engagement, reach, and conversion rates.
Identify trends and provide insights to improve future campaigns.
Monitor industry trends and new platform developments to keep strategies relevant.
Newsletter, Magazine, and Newspaper Content:
Create and promote engaging content for newsletters, magazines, and newspapers to showcase programs and success stories.
Collaborate with internal teams to develop and publish articles and announcements.
Manage the organization’s blog, producing and posting content that supports enrollment and engagement goals.
Coordinate with media outlets for timely placement and promotion of articles and features.