The Digital Marketing Officer executes the company’s Digital Strategy (Website and Social Media) and plays a key role in communicating the Company’s marketing message.
Degree in Business Management or any or related field.
Minimum of one (1) year of experience in digital marketing.
Understanding web usability and accessibility best practice along with online acquisition methods.
Demonstrate proven skills in planning, organizing, and developing digital initiatives.
Analyze problems and apply a systematic approach to resolve them.
Knowledge of industry standards and requirements (e.g. technical limitations, functionality, speed, download, video streaming).
Commit to delivering excellent customer service skills.
Highest level of professional and personal integrity.
Supervise photo shoots for local products and send the images to eCommerce Unit.
Gather specifications for the local products to be uploaded and forward them to e-commerce Unit.
Request eCommerce Unit to prepare the website for country-specific promotions, providing all relevant details in advance: Promotion Information (e.g., products, brands, pricing, promotion duration).
Request modification to country-specific content from the eCommerce Unit (e.g., Courts in the News, stores information, locations).
Communicate any issues reported by Call Center to the Online Sales Supervisor of the e-commerce Unit.
Monitor and follow up on website sales to ensure completion.
Communicate any Call Center-reported issues to the Regional Webmaster.
Monitor all digital platforms (Courts app, Courts Blog, Facebook, Instagram, Google Network and the company websites like shopcourts.com) to ensure alignment with offline campaigns.
Adding products on the website.
Review products, pricing, and images to ensure accuracy and maintain an optimal online range.
Provide country-specific content to the ecommerce Unit (campaigns, promotions, Courts in the News, Stores information, etc.).
Provide timely and accurate promotions and event details to the eCommerce unit for app push notifications.
Monitor social media platforms for customer feedback - both positive and negative.
Prepare a monthly social media plan aligned with the regional strategy and local marketing campaigns.
Submit final artwork for digital ads for all promotions and brands to the social media agency.
Develop content and a promotional calendar across all platforms to maintain a consistent stream of relevant and engaging material.
Performs any other duties requested by the Commercial Director.
Unicomer is a dynamic and fast-paced retail organization. We are part of an Extraordinary Group with more than 24 years of experience improving people's quality of life with products and financial services in 21 countries in Latin America, the Caribbean and the United States; operating in more than 1,270 points of sale with more than 25 commercial brands. Our established brands within the Caribbean include Courts, Optical, Ready Finance, Radio Shack and Lucky Dollar. We stand out for innovating financial products, providing opportunities to millions of people and promoting financial inclusion. We focus our efforts on offering solutions to clients and communities for a sustainable economic growth. Our priority is to place our customers at the center, by providing them with the best products and financial services experience through physical stores and digital channels. We are unique, we are Unicomer!