Position Overview
Supply all exhibits efficiently and according to the execution guidelines provided by the Caribbean Coordinator.
GENERAL PURPOSE:
Implement every marketing activity inside Retail.
Ensure the correct merchandising application and sales approach towards potential consumers to increase product sales.
Influence (using training and relationship skills) store sales reps to make them prefer our product as the first recommendation for store customer.
Also responsible for gathering basic information by using predefined surveys/forms in order to feed a competitor database.
Act inside retail or a group of retails (full time) according to the Retail Classification.
Requirements
Education and Experience:
Secondary
Minimum 1 year of experience in the areas of:
Trade Marketing
Gondolier or merchant of mass consumption.
Competencies:
Basic command of computing
Goal-Oriented
Negotiation Skills
Dynamic / Proactive
MAIN RESPONSIBILITIES:
Proactive sales approach towards potential consumers.
Negotiate hot spots inside retail, placement and maintenance of POP material, including seasonal occasions when we’ll allocate seasonal sales reps for enhance product sell-out.
Support retail sales force in product knowledge by doing basic product demonstrations and answering basic questions about key product features.
Build a trustful & strong relationship with retailers, store staff and distributors.
Responsible for stock control in the attended retails to provide correct availability our products.
Gather basic market information from the retail, by using pre-defined surveys and other forms.
Inform the team leader of competitor’s activities and sales development through pre-defined reports.
Identify consumer needs and other opportunities to the brand. (e.g. training).