Marketing Manager

The Marketing Manager is responsible for driving the end-to-end marketing strategy and execution for the Business (B2B/SMB) portfolio. This role focuses on delivering growth through effective go-to-market strategies, demand generation initiatives, and integrated campaigns, while ensuring strong alignment with sales and business objectives.

• Bachelor’s degree in marketing, Business, or a related field.

• Minimum of 5 years’ experience in marketing, with a proven track record of driving growth, leads, or revenue.

• Strong experience in go-to-market strategy, campaign execution, and demand generation.

• Demonstrated ability to execute integrated marketing campaigns across digital and offline channels.

• Experience working cross-functionally with Sales and Product teams.

• Strong analytical and data-driven mindset with experience tracking KPIs and ROI.

• Experience managing marketing budgets.

Preferred:

• Postgraduate qualification in Marketing, Business Management, or Product Management.

• Experience in a B2B or telecommunications environment.

• Develop and execute go-to-market strategies for all Business Unit (Brava) solutions and services.

• Define product positioning, messaging, and value propositions aligned with market needs.

• Drive demand generation, lead pipeline growth, and conversion across channels.

• Plan and execute integrated marketing campaigns (digital, events, and direct engagement).

• Build full-funnel campaigns from awareness through to conversion and retention.

• Collaborate closely with Sales to ensure lead quality, pipeline progression, and revenue impact.

• Conduct market research and competitive analysis to inform strategy and campaign execution.

• Translate customer and market insights into effective campaigns and enhanced customer experiences.

• Strengthen brand presence and position the Business Unit as a trusted partner through thought leadership and events.

• Ensure consistent brand messaging and storytelling across all channels.

• Define and optimize the end-to-end customer journey across all touchpoints.

• Oversee campaign planning, content development, creative execution, and PR coordination.

• Track and report on KPIs, including leads, conversions, and ROI, and optimize performance.

• Manage and allocate marketing budgets to ensure alignment with business outcomes.

• Collaborate cross-functionally with Sales, Product, and Marketing teams to achieve business objectives.

• Provide leadership and direction to teams and external agencies, fostering a performance-driven culture.