We are looking for a results-driven SEO Specialist to enhance our digital presence and boost organic search rankings. The ideal candidate is a strategic thinker with a deep understanding of SEO best practices, keyword research, and analytics tools. You will play a pivotal role in driving traffic, optimizing website performance, and ensuring content reaches the right audience.
Proven experience in SEO, preferably in a digital marketing or e-commerce environment.
Strong knowledge of SEO tools (Google Search Console, Moz, Screaming Frog, etc.).
Experience in technical SEO, including site audits and fixing crawl errors.
Familiarity with HTML, CSS, and JavaScript (basic understanding for SEO purposes).
Excellent analytical skills and ability to interpret data to drive strategy.
Strong written and verbal communication skills.
Experience with local SEO and Google My Business optimization.
Background in content marketing or social media strategy.
Understanding of PPC campaigns and their relationship with SEO.
Conduct comprehensive keyword research to identify growth opportunities.
Develop and implement SEO strategies to improve search rankings and visibility.
Perform on-page and off-page optimization, including technical SEO improvements.
Analyze website performance using tools like Google Analytics, SEMrush, and Ahrefs.
Optimize content for search engines and user experience.
Collaborate with marketing, content, and development teams to align SEO strategies with business goals.
Monitor and report SEO performance, staying updated on Google algorithm changes.
Manage link-building campaigns to enhance website authority.