The Commercial Manager is responsible for the full commercial and operational performance of the Gizmos retail division, including all in-store and channel-based sales units. This role drives revenue growth, customer experience, team performance, and execution consistency across all Gizmos business segments.
Minimum 3–5 years in retail leadership, with responsibility for:
Multiple teams or locations
Sales targets and performance outcomes
Demonstrated track record of:
Meeting or exceeding sales targets
Improving team performance or store results
Experience working in environments requiring coordination with:
Inventory / purchasing
Merchandising or marketing
Experience managing frontline sales teams in a structured, performance-driven environment
1. Revenue & Sales Performance
Own and deliver monthly and annual sales targets across all Gizmos units
Monitor daily sales performance and take corrective action where required
Increase customer traffic, conversion rates, and average transaction value
Inspire a customer centric culture and ensure all teams actively sell, not passively serve
2. Team Leadership & Accountability
Lead, manage, and develop Supervisors and Junior Supervisors
Set clear performance expectations for all CSR
Conduct regular performance reviews and coaching sessions
Address underperformance directly and promptly
3. Customer Experience & Brand Execution
Ensure a consistent, high-quality customer experience across all Gizmos locations
Maintain visual merchandising, product presentation, and brand standards
Ensure staff are knowledgeable, presentable, and customer-focused
4. Operational Execution
Ensure proper staffing, scheduling, and floor coverage at all times
Maintain discipline in store operations, including opening/closing procedures
Minimize stock loss, damages, and operational inefficiencies
5. Inventory Planning & Purchasing Coordination
Take ownership of stock availability across all Gizmos retail units to prevent stockouts and lost sales
Work directly with the Purchase Coordinator to:
Review stock levels regularly (daily/weekly depending on category)
Identify fast-moving, slow-moving, and at-risk items
Ensure timely submission of purchase requests based on sales trends and demand
Provide clear, data-driven input into purchasing decisions
Ensure purchase requests are submitted ahead of demand, not in reaction to stock depletion
Monitor incoming orders and follow up to prevent delays in replenishment
Align merchandising and promotions with available stock to avoid pushing unavailable products
Escalate risks related to stock shortages, delays, or supply issues proactively
6. Sales Culture & Capability Building
Train and enforce structured selling techniques across all teams
Build a proactive sales culture focused on customer engagement and conversion
Develop product knowledge and upselling capability within teams
7. Channel Coordination (Retail + Other Segments)
Ensure alignment across Gizmos MVT, GizmosDT, and other segments
Eliminate silos between teams and create a unified sales approach and brand promise
Coordinate with Marketing and Online teams where applicable
8. Reporting & Performance Management
Track and report on key metrics:
Sales performance
Conversion rates
Staff productivity
Customer trends
Provide weekly and monthly performance reports with actionable insights
Other reports that may be requested by management
Other duties and responsibilities that may be assigned from time-to-time